Co-creating the business case for marketing automation for the investor board
Preparing the marketing automation business case for a complex international matrix organization as part of their digital change.
Resources
White spaces and Email Salutation Tokens Scripts in Marketo
#MarTechFriday 001 - Different combinations of not having a stored value for MiddleName and/or Salutation can lead to unwanted extra white spaces in your email opening. You can address this with formula field tokens or velocity email scripting.
Scoring Buying Journey Stages
Theory is nice, but how do you automatically detect a new lead's buyer journey stage in your marketing Automation platform? Diederik, founder of Chapman Bright, explains the steps you can take to automatically detect a new lead's buying journey stage in this short 2 minute explainer video.
Improve global employee digital savviness and enable data driven marketing decisions
Piloting marketing automation to build a library of business value generating use cases, which can then be globally rolled out.
Diederik is a Marketo Certified Solutions Architect - MCSA after all those years!
I'm a bit embarrassed though. I've been amongst the first people to ever get Marketo certified back in 2013, after already using Marketo on a daily basis for a while.
Marketo User Group in Dublin
The Dutch Marketo user group met at Marketo's EMEA headquarters in Dublin for the periodic user group meeting. The group usually meets in the Netherlands of course. But we took the opportunity to visit Marketo's new office in Dublin.
Essent - Implementation of Marketo Engage in the Energy Market
Essent, pressured by energy market forces, for the first time ever in the market, is now serving large B2B customers online. With that, Essent had the need to support the execution of campaigns for acquisition and retention.
From collecting waste to connecting to inhabitants to collectively transition to a more sustainable future
Read how Marketo is leveraged in B2C; How to find en engage ambassadors; How complex customer data is used for operational lifecycle emails; Connecting a mobile app.....
Enabling relevant acquisition and retention campaigns in the B2B energy market with Marketo
Read about challenges and solutions in multiple (Marketo) projects.
Corporate Keynote on Marketing Automation in Germany
Diederik Martens acted is closing corporate keynote speaker. An international software company, with a headquarters in Germany, invited Diederik on their annual global marketing kick-off.
CMFF Expert at Content Marketing Fast Forward
The Content Marketing Fast Forward (CMFF) event was in Amsterdam on 18 May. CCMF was hosted at the Amsterdam Public Library’s theater. Prior to the CMFF event Diederik was interviewed for a guest blog on cmffevents.com.
Scott Brinker's Marketing Technology Landscape 2017 now at 5000+
As every year since 2011, Scott Brinker releases his marketing technology landscape infographic. Since a few years it’s actually a supergraphic. That’s due to the size it has grown to. Just check out the numbers in this list below.